Brand Ethos – What is a brand identity?

Brand Ethos – What is a brand identity?

by | Aug 1, 2019 | Brand

Brand Management and Brand Ethos What do we mean by brand ethos? Definition of brand ethos Here is a quick definition of ethos from Oxford Dictionary: ethos: ˈiːθɒs/ noun The characteristic spirit of a culture, era, or community as manifested in its attitudes and...