Brand Management and Brand Ethos

What do we mean by brand ethos? Here is a quick definition of ethos from Oxford Dictionary:

ethos

ˈiːθɒs/

noun

The characteristic spirit of a culture, era, or community as manifested in its attitudes and aspirations.

“a challenge to the ethos of the 1960s”

synonyms: spirit, character, atmosphere, climate, prevailing tendency, mood, feeling, temper, tenor, flavour, essence, quintessence;

From: https://en.oxforddictionaries.com/definition/ethos

It’s not always easy to define the atmosphere, flavour or vibe of an organisation. It’s important to understand the unique ideas, skills and value proposition that your organisation brings. Infinite Marketing takes you through the process of examining the messages that you are communicating, indirectly and directly through your brand and the delivery of your products and services.

Once we’ve been through this process we can then evaluate the brand and suggest some changes to ensure that your organisation is really portraying your brand in the best possible light.

This doesn’t just mean a logo or mission statement, it’s the whole culture that is presented by your organisation. This can include the way you answer the phone, the way you follow up with loyal customers (or don’t) the colours in your premises and on your website and the words you use in promotional material.

We’d love to have the opportunity to discuss your brand ethos. Give us a call today or contact us to request a consultation.